about us
Not just Consultants. Partners in Procurement.
At Beyond eCom, we’re not just about systems—we’re about people. With decades of hands-on experience in procurement tech, we help organisations align platforms, processes, and suppliers to get real results. Whether you’re launching a new system or wrestling with one mid-flight, we’re the team that gets it back on track.
Our Story.
Beyond eCom was founded in the midst of Covid, when many businesses were left scrambling after the closure of Mymarket.com. With over 20 years in corporate procurement tech, founder Paul Morel saw an opportunity to build something different—more personal, agile, and supplier-focused.
What began as a one-man consulting firm quickly evolved. When Paul reconnected with former colleague and procurement expert Juliana Ambrosi, they realised their shared values, deep industry knowledge, and complementary skills made for the ideal partnership.
Today, Beyond eCom is a small but mighty consultancy supporting some of South Africa’s largest corporates and NGOs, while working with suppliers across the globe. We specialise in supplier enablement and procurement system integration—and we do it with heart, hustle, and humour.
Our Clients.
We work best with:
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Large Corporates rolling out or optimising e-procurement platforms like Coupa or Fraxion.
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NGOs and Government-Aligned Entities who need expert guidance to onboard suppliers and digitise procurement processes.
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Mid-sized Companies who need hands-on project support without the cost of a full-time internal team.
We’re not a fit for very small businesses looking for e-commerce or digital sales strategies. Our sweet spot is helping organisations manage complex procurement systems and supplier relationships—especially when things are messy and global.
How we work.
Every organisation works differently. That’s why our support model is flexible:
Custom engagement options: long-term embedded support, fractional hours, or project-based consulting—designed to fit your team and budget.
Meet the Team.
Paul Morel
Founder & Systems Whisperer
Outdoor enthusiast, Land Rover fanatic, and the heartbeat behind Beyond eCom, Paul brings over two decades of procurement and tech experience. Known for his strategic mind and tireless work ethic, Paul’s experience as GM of Mymarket.com gave him the foundation to build a business that’s agile, effective, and human. If there’s a bug in the system or a process that’s broken—he’ll find it and fix it.
Juliana Ambrosi
Supplier Whisperer & Chief Communicator
Nature lover, ultra-marathon runner, and mom of three boys, Juliana brings clarity, calm, and connection to every project. With deep industry insight and unwavering focus, she manages supplier relationships, training, documentation, and comms like a pro. Her energy is contagious—and her ability to turn even the most reluctant supplier into an engaged partner is unmatched.
Our Philosophy.
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Our Mission
To simplify and support digital procurement by aligning platforms, processes, and people—delivering functional, effective solutions that empower both suppliers and businesses.
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Our Vision
To become the trusted partner for supplier-focused procurement consulting, known for clear communication, dependable delivery, and a human approach to complex systems.
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Our Values
We put suppliers first, offer clear practical solutions, and work collaboratively with our clients. We believe technology should be simple, people-focused, and truly effective—never overwhelming or overcomplicated.